AboutLet's Talk

I'm Mark

I am brand building specialist
I bring the experience you need to continue growing in challenging times - combined with fresh thinking and ideas for today's digital world
LEt's talk

You’ve come so far, What’s stopping you now!

01
RE-ENERGISE an existing brand
I act as your strategy partner and your ‘brand coach’
02
START-UP looking for more scale
I look to get to the heart of your brand and then develop a new strategy and identify new ideas and opportunities for growth
03
Need to build a brand from bottom
We’ll have achieved our aim when you and your team can own the new direction - but I can stay involved and be there when you need me

I offer tailored, collaborative solutions to meet your specific needs

I can help with all of these needs and more! Let’s Talk...
Are you looking to RE-ENERGISE an existing brand and drive more growth?
Perhaps you’re a START-UP looking for more scale and impact but with limited resources
Maybe you’re ready to LAUNCH a new brand BUT need expert guidance to create a unique and differentiated brand identity
They all have my mark
Let me be the catalyst for change your brand needs

”My unique skills and fresh ideas have helped numerous brands to achieve success.  I look to discover what makes a brand truly special, and with a combination of small company agile thinking and blue-chip rigour, I bring a fresh perspective and proven strategies to the table

I’m always looking out for the latest disruptive ideas in digital marketing, and transferring relevant learning from other sectors, so you can trust that my approach is cutting edge and effective”
MAKING A DIFFERENCE AT START-UPS AND SMALL BUSINESSES

Quick shorts about me

Remeo Gelato
Refined brand target personas, implemented brand 'health check', ran brand visioning workshop to help set brand strategy. Developed paid social campaign 'This is not an ice-cream. It's Gelato' to drive brand awareness summer 2022.
PetThinQ
Bringing pet owner insights to life and delivering omni-channel recommendations across the consumer journey – using pet social data and a proprietary approach to AI/ Natural Language Processing
LOVELIGA.CO.UK
Online awareness, engagement and conversion campaign comprising boosted organic social, shopping ads, and dynamics search ads in the run up to the Christmas gifting season
NATURE VALLEY
Developing a richer definition of the brand’s target persona and  ‘brand growth idea’ leading to better insights and greater focus on the the brand’s growth drivers including sampling and new products.
ROWSE HONEY
Developed ‘Natural Fuel for Busy Bees’ positioning and an ad campaign aimed at house holds with kids that drove brand awareness and a penetration increase. This led to Rowse honey overtaking Marmite as the UK’s no.1 spreads brand.
HILL’S SCIENCE DIET PETFOOD
Revitalized the brand by leveraging ‘vets’ no.1 recommendation for their own pets’ proposition. Launched 15 new dog and cat new products with superior nutrition for different life stages.
MAKING A DIFFERENCE AT START-UPS AND SMALL BUSINESSES

Quick shorts about me

Remeo Gelato
Refined brand target personas, implemented brand 'health check', ran brand visioning workshop to help set brand strategy. Developed paid social campaign 'This is not an ice-cream. It's Gelato' to drive brand awareness summer 2022.
NATURE VALLEY
Developing a richer definition of the brand’s target persona and ‘brand growth idea’ leading to better insights and greater focus on the the brand’s growth drivers including sampling and new products.
PetThinQ
Bringing pet owner insights to life and delivering omni-channel recommendations across the consumer journey – using pet social data and a proprietary approach to AI/ Natural Language Processing
ROWSE HONEY
Developed ‘Natural Fuel for Busy Bees’ positioning and an ad campaign aimed at house holds with kids that drove brand awareness and a penetration increase. This led to Rowse honey overtaking Marmite as the UK’s no.1 spreads brand.
LOVELIGA.CO.UK
Online awareness, engagement and conversion campaign comprising boosted organic social, shopping ads, and dynamics search ads in the run up to the Christmas gifting season.
HILL’S SCIENCE DIET PETFOOD
Revitalized the brand by leveraging ‘vets’ no.1 recommendation for their own pets’ proposition. Launched 15 new dog and cat new products with superior nutrition for different life stages.
Services

I build experiences that better connect brands with consumers

Whatever the challenge you are facing,  I am here to help transform your brand and ideas into innovative and modern solutions…
Business
COnsultant
Brand Health check
Generating fresher insights
Brand strategy and plans
brand positioning
Visioning & innovation workshops
consumer personas
social media strategy
Brand campaigns
BRAND HEALTH CHECK
When we measure how your brand stands on these key brand measures, we can assess the ‘health’ of your brand and diagnose what to focus on to return your brand to growth
GENERATING FRESHER INSIGHTS
An insight represents a penetrating, discerning understanding of your consumers that leads to action - and new possibilities for your business . The best insights however are actively invented not waiting to be discovered…I can help do this.
BRAND STRATEGY & PLANS
Using my experience and based on a deep dive into your brand business I develop better brand strategies for growth. These leverage your brands' strengths, your business realities and the competitive context. I can also help develop better brand plans by helping you focus your limited marketing spend on 1 or 2 main activities to punch above your weight.
BRAND POSITIONING
I can develop a more distinctive proposition for your brand - rooted in your product’s ‘truths’ and grounded in a consumer insight. This is presented as a ‘brand house’ - an easily understandable format that also summarises your distinctive brand assets and personality – with your ultimate brand promise as a ‘north star’ for all brand activity.
VISIONING & INNOVATION WORKSHOPS
I can energise and inspire your team through tailored workshops that will unlock fresh ideas and insights - with the right preparation you’ll be amazed how many fresh ideas you and your team can generate in a day!
I can also help develop powerful visions for your business and align your team behind these.
CONSUMER PERSONAS
Using existing data on your customers as a start point, I create a richer more detailed consumer personas based on attitudes as well as demographics. Further analysis of lifestyle and media habits will then unlock insights on how to better reach and connect with your personas and guide future sales and marketing activity.
SOCIAL MEDIA STRATEGY
Better social strategy starts with clarity around objectives and what we want to achieve for the business or brand. I can help develop a social media approach and a strategic framework to drive future content ideas that are ‘on message’ and get greater reach and engagement.
BRAND CAMPAIGNS
Development of creatively fertile brand campaign ideas that can be executed across different media.  I can also help to orchestrate your team and agency partners to deliver this campaign.
Services

I build experiences that better connect brands with consumers

Whatever the challenge you are facing, I am here to help transform your brand and ideas into innovative and modern solutions…
Business
Brand Health check
Generating fresher insights
Brand strategy and plans
brand positioning
When we measure how your brand stands on these key brand measures, we can assess the ‘health’ of your brand and diagnose what to focus on to return your brand to growth
An insight represents a penetrating, discerning understanding of your consumers that leads to action - and new possibilities for your business . The best insights however are actively invented not waiting to be discovered…I can help do this.
Using my experience and based on a deep dive into your brand business I develop better brand strategies for growth. These leverage your brands' strengths, your business realities and the competitive context. I can also help develop better brand plans by helping you focus your limited marketing spend on 1 or 2 main activities to punch above your weight.
I can develop a more distinctive proposition for your brand - rooted in your product’s ‘truths’ and grounded in a consumer insight. This is presented as a ‘brand house’ - an easily understandable format that also summarises your distinctive brand assets and personality – with your ultimate brand promise as a ‘north star’ for all brand activity.
COnsultant
Visioning & innovation workshops
consumer personas
social media strategy
Brand campaigns
I can energise and inspire your team through tailored workshops that will unlock fresh ideas and insights - with the right preparation you’ll be amazed how many fresh ideas you and your team can generate in a day!
I can also help develop powerful visions for your business and align your team behind these.
Using existing data on your customers as a start point, I create a richer more detailed consumer personas based on attitudes as well as demographics. Further analysis of lifestyle and media habits will then unlock insights on how to better reach and connect with your personas and guide future sales and marketing activity.
Better social strategy starts with clarity around objectives and what we want to achieve for the business or brand. I can help develop a social media approach and a strategic framework to drive future content ideas that are ‘on message’ and get greater reach and engagement.
Development of creatively fertile brand campaign ideas that can be executed across different media.  I can also help to orchestrate your team and agency partners to deliver this campaign.
WHAT CLIENTS SAYS

Testimonials

”Mark worked with us on checking & developing our brand strategy & planning. He was great to deal with, clear on the parameters of the project & then very professional & insightful on delivery. Having a different perspective involved was very helpful & has given us more confidence in what we're doing. I would certainly recommend Mark to anyone looking for help with their marketing activity”
Jacopo Cordero di Vonzo – CEO & Founder
Remeo
”Mark worked with us on checking & developing our brand strategy & planning. He was great to deal with, clear on the parameters of the project & then very professional & insightful on delivery. Having a different perspective involved was very helpful & has given us more confidence in what we're doing. I would certainly recommend Mark to anyone looking for help with their marketing activity”
Crispin  Busk – CEO & Founder
Kabuto Noodles
“From a running start, he navigated us through the early part of Annual Planning at B&Q, built relationships and got to know the business, whilst also leading the development of a Marketing Competency Framework, which will now enable us to build a robust learning & development plan for our 80-strong Marketing team”
Rafi Arkin – Head of Go To Market, Planning, Insights and Brand
B&Q

READY TO BUILD AN UNSTOPPALE BRAND?

Together, we can turn your vision into reality and achieve the success you’ve always dreamed of. So, let’s start building your brand today!
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